A full year of follow-up, built once
Most detailers follow up for a few days, then go quiet. The lead who wasn’t ready in week one is forgotten by week three — and books with whoever stays in front of them. Long Nurture Campaigns fix that with a 52-week (roughly one-year) automated sequence across both email and SMS, plus dedicated cold outreach campaigns for lists that have never bought.
It runs in the background on every contact in your CRM — new leads, past customers, quotes that went quiet, and cold lists alike — so your business is the one they remember when the pollen season hits or the new car finally needs protecting.
- 52 weeks of touches — a year of pre-written, seasonally aware email + SMS messages, spaced so they help instead of annoy.
- Two channels, one timeline — email and SMS work together; the system picks the right channel per contact and respects opt-outs.
- Cold campaigns included — separate sequences to warm up purchased or scraped lists into booked details, fully A2P-compliant.
- Seasonal + interval hooks — spring pollen washes, pre-winter sealant prep, summer interior refreshes, coating maintenance check-ins.
What’s in the 52 weeks
The year-long timeline blends value and offers so contacts stay subscribed:
- Weeks 1–2 — fast, helpful intro touches (what to expect, how to reach you, a soft first offer).
- Months 1–3 — care-and-maintenance education, seasonal prep, and “did we earn a review?” asks for recent customers.
- Months 4–9 — spaced check-ins tied to season and detail interval, quiet-quote revivals, and referral nudges.
- Months 10–12 — win-back offers, anniversary-of-last-detail messages, and a year-end “protect it before winter” push.
A lead who isn't ready yet — without vs with Long Nurture
Customer asks for a coating quote in March, doesn't book → added to a list nobody touches → buys the coating from a competitor in September who kept emailing
Customer asks in March → enters the 52-week sequence → gets seasonal email + SMS touches all year → books the coating with you in September because you stayed top of mind
Cold campaigns that stay compliant
The cold outreach sequences are built for detailers running list-based or paid-lead campaigns:
- Multi-step email + SMS warm-up that introduces your business before it ever pitches.
- Built-in consent language, quiet hours, and STOP handling so you stay inside A2P 10DLC and TCPA rules.
- Hand-off into the standard 52-week nurture the moment a cold contact engages.
Is it really a full year of messages?
Yes — roughly 52 weeks of pre-written email and SMS touches. You can shorten, extend, or edit any of it during your dedicated config hours.
Will a year of messages annoy my customers?
No. The cadence is intentionally spaced and value-led, and every message honors unsubscribes and STOP replies. Contacts who book are automatically moved off the prospecting track.
Does this cover cold lists too?
Yes. Separate cold-outreach sequences warm up new or purchased lists with compliant consent handling, then merge them into the main nurture once they engage.
Do I write the copy?
No — the full 52-week email + SMS library ships written for auto detailing. We brand it to your business during install.