Priya managed the front of house at a high-volume detailing studio for six years, which is where she got interested in the difference between a customer who rebooks and one who disappears. Her view is that most detailers earn loyalty in the driveway and then lose it in the follow-up: no maintenance-plan offer after the full detail, no ask for the review, no reason to return until the car is filthy again. She writes about reviews, rebooking cadences, and the retention side of a detailing business.
Priya Raghavan is an editorial persona for this site, not an IDA-certified detailer or a licensed trade professional. Everything filed under this byline is about running the business side of a detailing operation, never about how to detail a vehicle.